Introducing the Proactis Leadership Team

Stephen Line

Chief Executive Officer (CEO)

Stephen joined Proactis in June 2022, with over 20 years’ experience in the software industry, to support Proactis’ transformational initiatives.

Stephen has a wealth of experience from over 20 years in B2B software, helping deliver scalable international growth programmes and overseeing the delivery of many transformational business projects. Prior to Proactis, he held positions at Harness, an innovative software delivery platform, where he was EMEA VP & GM, and data and analytics company, Cloudera, where he helped scale the business to have sales teams in 18 countries, customers in 65 countries and ARR from <$1m to $250m.

Lucy Fox

Chief Commercial Officer (CCO)

Lucy Fox joined Proactis as Chief Commercial Officer in January 2023 to maximize commercial growth for Proactis.

Lucy has extensive experience from senior roles for fast growth SaaS companies. She is an experienced Commercial leader, having successfully driven business development in enterprise software and IT B2B organizations from start-ups to large enterprise organizations covering multiple industry sectors.

Bonnie Mitchell

Chief Financial Officer (CFO)

Bonnie joined Proactis as Chief Financial Officer (CFO) in September 2023 to drive Proactis’ financial growth and success in the coming years.

Bonnie joined Proactis from Form3 with over 15 years of experience in finance across practice advisory, consumer brands and technology companies, and has seen first-hand how organizations control their spend and reduce risk. Her financial acumen, strategic thinking and leadership skills play a pivotal role in driving Proactis' financial objectives and growth strategy.

Ilija Ugrinic

Commercial Solutions Director

Ilija joined Proactis in 2014 and, as Commercial Solutions Director, is responsible for business growth and market delivery, with strategic input into product direction and partner management.

Prior to joining Proactis, Ilija was a Director of Intelligent Capture, a business that was acquired by Proactis in 2014. Ilija has very successfully undertaken a wide variety of roles within the area of Spend Control and eProcurement, with proven success and experience in Strategic Partnerships, Key Account Management, Innovation and Sales and Marketing.

Toby Davidson

Chief Product and Technology Officer (CPTO)

Toby joined the Proactis executive leadership team as Chief Product and Technology Officer (CPTO) in September 2023.

Having previously held positions at SAP, NetSuite and PriceFX he has a wealth of experience to oversee the development and enhancement of the Proactis Rego platform with a key focus on AI and machine learning, and increasing user productivity. His background in delivering value through AI and data-driven workflow and analysis will help Proactis shape objectives in the AI and machine learning space.

Paul Harding

Global Customer Success Director

Paul has been with Proactis since March 2021 and, following a period as UK Customer Success Director, became Global Customer Success Director in early 2023.

Paul has a wealth of previous experience from senior roles at Coda plc, Unit4, Stibo Systems and TechnologyOne. As Global Customer Success Director he runs the Support and Professional Services teams to deliver best in class consultancy, project management and support services for Proactis. Paul also oversees the Managed Service and Manila teams.

Alex Ashley-Roberts

Chief Marketing Officer (CMO)

Alex joined Proactis in early 2019 as Director of Marketing for the UK and Ireland, becoming UK Sales and Marketing Director in late 2020. Alex is now Chief Marketing Officer, and leads Proactis’ international marketing function.

Alex has a wealth of experience in B2B software marketing, including a range of marketing disciplines spanning international territories including North America, Netherlands, France, DACH and UK. His experience in both field and central marketing roles, along with his experience of the Proactis Sales and Marketing functions in the UK.

Adrian McShane-Chapman

Group People Services Lead

Adrian joined Proactis in April 2022, initially as UK People Services Manager. Later in 2022 Adrian became Group People Services Lead to help Proactis realize its vision of becoming a ‘career partner’ by creating consistency and excellence around the whole employee life-cycle.

Adrian has over 14 years of People Services experience, holding senior roles where he has been involved in the creation of People Services strategies, business partnering and learning and development, amongst other areas.
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