Proactis launches new identity for its Accelerated Payment Facility solution

14 August - Proactis, the global spend management and B2B eCommerce provider, has announced the identity for its Accelerated Payment Facility solution – “bePayd”.

Following an extensive testing process with prospective users and a wide range of industry thought leaders, feedback suggested that bePayd not only perfectly fits with what the solution provides but is both punchy and memorable.

The naming is accompanied by the launch of a new website – www.bepayd.com

The new website provides development updates to stakeholders as it progresses towards product launch, including access to a dynamic product delivery board. Following the launch of the solution, the website will act as a repository for specific product details, enhancements and complementary content for visitors. It will also present an ideal opportunity for stakeholder engagement to support future enhancements.
 
Anthony Persse, Financial Solutions Director at Proactis, stated: “We are thrilled to name our Accelerated Payment Facility, bePayd. We are creating an exciting, disruptive and ultimately market-leading solution that will help millions of businesses across the globe in being paid sooner and believe that the name “bePayd” captures all the elements of this great facility.

“The new website is an obvious way of launching the name but is also a great way of sharing information, something that we really believe in. We’re getting closer and closer to launch so sharing our progress via the bePayd site is a great way of offering transparency to our stakeholders. As such, we have created a dynamic development tracking board, which is accessible via the site, that enables us to display how we are progressing towards delivery. Additionally, this provides the perfect vehicle for engaging with users and prospective users to ensure that what we do next will add the greatest value.”