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Seizing this Moment to Elevate Procurement’s Brand


Hosted by Art of Procurement

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Exclusive Webinar  |  20 October 2021  |  15:00 BST

Companies of all shapes, sizes, and maturity levels are looking to their Procurement teams to help them navigate multiple complex challenges today. Supply chains are disrupted, the bottom-line is under pressure, and inflation is rearing its ugly head. Add to all this that Procurement has driving responsibility for initiatives such as sustainability, diversity, and inclusion, and it is no wonder that all eyes are on us.

This is the moment for Procurement to break free from traditional notions of what we can achieve and establish a new and elevated brand identity! 

Inspired by a study of AOP members in late 2020, which found that the biggest challenge Procurement leaders must overcome to elevate their impact is internal perception of their organisation; Philip and Kelly Barner will discuss the opportunity of the present moment, what levers are available to Procurement for elevating their brand, and why combining the two is so critical.

Join them for a live webinar followed by a Q&A session, to learn more about:
  • The details behind brand perception problems that may be holding Procurement back from delivering full value.
  • The "value levers" procurement can pull to maintain alignment with overall corporate objectives.
  • The ROI that Procurement and the business can expect to realise once Procurement is established as a trusted partner to the business.


Register your place now and received a complimentary copy of a brand-new whitepaper created jointly by the Art of Procurement and Proactis. Publishing soon, "Elevating Procurement’s Brand: How Procurement Leaders Can Improve Internal Perception of their Team", will explore the themes of this webinar further.

Philip Ideson, Founder and Managing Director, Art of Procurement

Philip Ideson is the Founder and Managing Director of Art of Procurement. Prior to Art of Procurement, Philip led procurement transformation, category management, and sourcing programs for clients of Procurian and Accenture. Previously, Philip was Head of International Procurement, Sourcing & Third Party Risk Management at Ally Financial.

Kelly Barner, General Manager, Art of Procurement

Kelly Barner is the General Manager at Art of Procurement. She has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and 'Finance Unleashed’.

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​If you have any questions or queries please contact [email protected]