Introducing the Proactis Leadership Team

Robert-Jan van der Pouw
Market Director Benelux
In March 2022, Robert-Jan van der Pouw was appointed as Market Director for the Benelux region, having originally joined Proactis in January 2016.

As an analytical and people-oriented commercial leader, Van der Pouw looks after the Benelux team, encouraging each team member to take responsibility and to be creative. As Market Director, Van der Pouw is responsible for both the commercial strategy and the operational activities of Proactis in the region. Outside of Proactis, he enjoys spending time with his 3 children and does all kinds of sports to stay both mentally as physically healthy.
Tim Sykes
Chief Executive Officer
Tim became the group’s Chief Executive Officer in January 2019 and is responsible for leading the development and execution of the company's long-term strategy.

Tim has been with Proactis since 2006 and became full-time Chief Financial Officer in 2015. He has built up expertise within the small cap AIM listed market with over 25 financial years' experience across numerous companies. He has also held senior positions within corporate finance at KPMG and as Commercial Director at Mountain Warehouse.
Richard Hughes
Chief Financial Officer
Richard joined Proactis in 2019 and, as Chief Financial Officer, is responsible for overseeing the Group’s financial operations.

Richard has significant experience in financial control, accounting, reporting, compliance and governance across EMEA, CALA and APAC gained through his roles at ARRIS International plc, Pace plc and PwC.
Stephen Line
Chief Operating Officer (COO)
Stephen joined Proactis in June 2022, with over 20 years’ experience in the software industry, to support Proactis’ transformational initiatives.

Stephen has a wealth of experience from over 20 years in B2B software, helping deliver scalable international growth programmes and overseeing the delivery of many transformational business projects. Prior to Proactis, he held positions at Harness, an innovative software delivery platform, where he was EMEA VP & GM, and data and analytics company, Cloudera, where he helped scale the business to have sales teams in 18 countries, customers in 65 countries and ARR from <$1m to $250m.
Ilija Ugrinic
Commercial Solutions Director
Ilija joined Proactis in 2014 and, as Commercial Solutions Director, is responsible for business growth and market delivery, with strategic input into product direction and partner management.

Prior to joining Proactis, Ilija was a Director of Intelligent Capture, a business that was acquired by Proactis in 2014. Ilija has very successfully undertaken a wide variety of roles within the area of Spend Control and eProcurement, with proven success and experience in Strategic Partnerships, Key Account Management, Innovation and Sales and Marketing. In that time he has helped organisations deliver tangible outcomes through a consultative lead approach of combining performance benchmarking, automation and process best practice.
Michael Doody
Chief Technology Officer
Michael Doody joined Proactis as Chief Technology Officer in April 2022, joining from Rightmove.

Michael has 20+ years of international hands-on technical, multi-cultural global engineering experience from his time with Rightmove, Netwatch Systems, Kudelski Security and Symantec. His skills make him the perfect fit for overseeing all aspects of Proactis’ technology.
Geert Timmermans
Chief Product Officer
Geert joined Proactis in 2021 and, as Chief Product Officer, is responsible for Proactis’ strategic product direction, leading and facilitating the creation of products that deliver value to both customers and the business.

With an academic background in International Business Economics and 15+ years of experience in the IT and financial/ERP software industry, gained through various roles within Delivery and Product Management teams, Geert provides a unique skillset to support Proactis’ strategic product innovation initiatives.
Alex Ashley-Roberts
Chief Marketing Officer
Alex joined Proactis in early 2019 as Director of Marketing for the UK and Ireland, becoming UK Sales and Marketing Director in late 2020. Alex is now Chief Marketing Officer, and leads Proactis’ international marketing function.

Alex has a wealth of experience in B2B software marketing, including a range of marketing disciplines spanning international territories including North America, Netherlands, France, DACH and UK. His experience in both field and central marketing roles, along with his experience of the Proactis Sales and Marketing functions in the UK.
Marco Schulten
Market Director (DACH)
In 2019, Marco Schulten joined Proactis from a European Source-to-Pay provider, where he was Managing Director of the Central Europe region.

Marco has more than 20 years of experience in leadership roles in the financial software and services industry. He is passionate about helping clients and prospects optimally manage their spend through digital transformation.
Olivier Jung
Market Director France
Olivier Jung has held the position of Market Director since October 2019 and is in charge of designing and steering the company's strategic plans in France.

Olivier has nearly 20 years experience, having started his career at BT Syntegra before joining Nokia (ex-Alcatel-Lucent) in 2006 where he worked on various projects related to the digital transformation of the purchasing and finance functions. He joined Hubwoo in 2012 which was integrated with Perfect Commerce in 2017. Prior to taking over the French management position during the merger with Proactis, Olivier Jung was European Key Account Director at Perfect Commerce.
Michael Ereli
US Market Director
Michael became US Market Director in early 2021 following his role as EVP Professional Services at Proactis.

Michael held various roles at Perfect Commerce before the merger with Proactis and is an experienced eCommerce leader with 30 years of experience in Big 5, industry and start-up environments, including ChemConnect and Supply Chain Connect LLC. His skills include strategy development, large project management, business development and technology operations.
Debbie Mackenzie
Managing Director, Proactis Tenders Direct
As Managing Director of Tenders Direct, Debbie is responsible for the market-leading Tenders Direct product and a variety of procurement portal solutions for central government and public sector bodies.

Drawing on her wealth of business development experience in the ERP consultancy space, Debbie looks after the commercial strategy and operational activities of Proactis Tenders, leading a highly engaged, multi-disciplined team focused on supporting compliant procurement and business development activities within the public sector.
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